Selected Projects

The Vitra showroom in Shanghai, 2006

I conceived the first Vitra representative office in Shanghai in 2006. That project was the pilot one for a series of spaces in Asia I worked on in the following two years. To communicate the corporate identity of the company, we previously analyzed its connection with the Asian culture. The result of this research consisted in a choice of materials, colours, images and settings which were the guideline for each showroom.