Selected Projects

The advertising campaign for Cappellini, 2006

(with Valentina Bidone)

After a talk about design I had with Giulio Cappellini, this advertising campaign was based on the idea that Design = The Sign; we agreed to represent the collection using the language of comic strips. We proposed a set of interior views in which the rules of perspective were overturned to create a total freedom of lecture. This ad appeared on the main design magazines in 2006.

Later we used the same concept with another series of drawings representing the Cappellini showrooms. This series compared on the Wallpaper issue of May 2006.