Selected Projects

The Cappellini Visuals for the Salone del Mobile, Milan, 2006

(with Valentina Bidone)

For each Salone del Mobile, Cappellini studies a new way to communicate. I was in charge of the creation of the communication graphics from 2006 to 2008. In 2006 these were related to the advertising campaign we had done the same year. We decided to separate the letters composing the logo, arranging them in a playful way; each letter contained the furniture drawings we did for the advertising campaign. The letters were repeated in the background in different shades, creating a coloured setting for the modified logo. With this pattern we developed the invitation cards, the bags and the binders.