Selected Projects

The Sartorio Communication, 2007

(with Natasa Srebro)

How to find a connection between a specific product and its customer? After having analyzed the profile of the hypothetic Sartorio client, we composed a set of graphics representing several items belonging to his world. We grouped them in four different categories. At the end we had four stories, each one describing a part of the customerís taste, which we used as a background for the display panels we presented at the Pitti Uomo stand. These graphics were also used in the first version of the Sartorio showroom.